Video Production for a Global Home Appliance Brand (NDA Project)

Tanya
Jul 2
2 min read

Updated: Oct 30

📍 Location: Charlotte, North Carolina

🎥 Format: Video Production Social Media content

🤝 Client: New York-based creative agency (under NDA)

The Tasck

To produce a series of short-form videos for social media showcasing home appliances in action — functional, visually appealing, and aligned with the brand's modern lifestyle positioning.

Our Approach

We managed the entire production process — from pre-production planning to on-site execution — ensuring a smooth workflow, creative excellence, and technical precision.

👥 Team Composition:

Videographer
Food stylist (product sourcing, prep, and styling)
Lighting & sound assistant
Project manager
On-demand production assistant (brought in for urgent logistics)

Production Overview

📅 Pre-production (1.5 weeks):

Visual references, food & prop list coordination
Timeline planning and sourcing logistics
Introductory video calls with the agency and team alignment

🎬 On-set (2 full shooting days):

Filming on the client’s premises with live-monitor setup for real-time feedback
Close collaboration with agency producers and brand specialists
Content for 7 themed social media segments
Rapid on-site adaptation to evolving prop requirements
Special setup for a unique challenge: filming inside a dishwasher with custom lighting and camera rigging

Communication & Workflow

Fast-paced and responsive communication at every step.
Clearly defined roles with flexibility and mutual support on set.
Content delivery completed on time and in full scope.
Excellent synergy with the client and agency teams — built on trust, clarity, and shared focus.

Our Takeaway

This was a fast-moving, hands-on project that showcased the strength of teamwork, preparation, and adaptability. We’re proud of the result and excited for more collaborations of this scale.

Behind the Scenes

Just 3 hours after the client requested more products for the shoot, everything was already on-site. It took a full cart — and Roman’s strong arms — to carry everything from the car to the shooting location.