Arm & Hammer- Product Photography and Video Content for Social Media

🧺 Creating bright, clean, and engaging visuals for one of America’s most trusted laundry brands.

Project Overview

Arm & Hammer approached us to produce a series of professional photo and video assets for their laundry product line, including Scent Boosters, Liquid Detergent, Power Sheets, and Power Paks. The goal was to create high-quality content for social media that communicates cleanliness, freshness, and simplicity- while staying aligned with Arm & Hammer’s brand identity.

Objectives

The brand provided detailed guidelines and a shot list with background color requirements and product layouts.

Our creative direction focused on:

• clean lighting and clear logo visibility

• bright, minimal backgrounds

• an organized and fresh aesthetic

• space for text overlays for social media use

We also worked to develop unique video concepts for each Scent Booster product to keep scenes visually varied and engaging.

Scope of Work

We delivered a complete set of visual content for social media campaigns:

Photography

• 18 final images

• product-only shots

• grouped compositions

• lifestyle setups

Video Production

• 11 videos for social media

• stop motion clips

• ASMR moments

• product-overview videos

All content was filmed in our studio using multiple setups and minimal props, ensuring the product remained the hero of every frame.

Creative Process

To maintain consistency across all visuals, we began with photography and then moved into video production without rebuilding lighting setups.During the shoot, the product list changed from the original brief, so we adapted concepts and storyboards to match updated requirements- keeping communication with the client fast and efficient.

Once all raw materials were approved, we delivered detailed retouching and color correction, ensuring polished, clean, and brand-consistent images. We also provided extra content options so the client could select the most effective assets for their campaigns.

Results

All deliverables were completed on schedule, and today our photos and videos are featured on Arm & Hammer’s official social media channels, showcasing their laundry products in a fresh, bright, and modern way.

Behind the Scenes

The project was filmed in our studio, where we created a controlled, minimal environment to support visual clarity and consistency.

A combination of precise lighting, clean styling, and balanced compositions allowed the product to stand out- keeping the visuals simple, fresh, and impactful.

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Work With Us

Need scroll-stopping product photos or high-impact video content for your brand? We create clean, modern, conversion-focused visuals that help products stand out on social media and drive results.

📩 Email us at hello@twoquarters.pro or send your project details through the form below- and we’ll come back with a creative concept, timeline, and a clear production plan for your brand.