Beauty & Wellness Content for Social Media - Product Photography for Viviscal PRO

Tanya
Jul 14
2 min read

Updated: Oct 30

About the Brand: Viviscal Professional

Black text "Viviscal™ PRO" on a white background, centered and bold, with a minimalist design.

Viviscal PRO is a professional-grade dietary supplement brand from the U.S. It’s designed to support hair growth and strengthen thinning hair from within. Their product range includes shampoos, conditioners, serums, dry shampoo, and supplements in various sizes. All are developed for long-term hair wellness.

Client’s Request: Content for Social Media & Website

Viviscal PRO sought professional product photographers and UGC creators experienced in beauty, wellness, and self-care content. The goal was to produce aesthetic, polished visuals in a 16:9 format for use across social media platforms like Instagram and Facebook, as well as on their official website.

Our Approach to Visual Content Creation

We delivered 23 high-quality product photos that reflect the premium nature of Viviscal PRO’s brand. The client’s brief highlighted a few essential visual requirements:

Use of natural materials such as glass, stone, and water.
A balanced mix of warm and cool tones.
Minimalist and airy compositions, with plenty of negative space.

Inspired by these directions, we carefully curated every detail — from lighting and props to color harmony and product placement.

Materials & Styling

To convey a sense of wellness and purity, we used:

Transparent glass shelves and textured stones.
Subtle reflections and water textures.
Soft shadows and uncluttered backgrounds.

Creative Challenges & Solutions

One of the most creative aspects of this shoot involved producing group product photos where bottles of various heights and sizes had to appear as though standing on the same bathroom shelf. To solve this:

We used a real glass shelf and styled two separate groupings.
Photographed them individually to control composition and focus.
Then merged the shots in post-production for seamless integration.

This approach ensured a consistent, harmonious layout while maintaining the visual balance between all eight products.

Viviscal PRO products, including shampoo and supplements, shown in various settings.

Final Deliverables

We produced 23 professional photographs of the following products:

Shampoo — 250 ml and 1000 ml
Conditioner — 250 ml and 1000 ml
Hair Serum
Dry Shampoo
Supplements — 60 ct and 180 ct

These visuals are currently live on Viviscal PRO’s official Instagram and Facebook channels, supporting their digital marketing and eCommerce strategy.